YT Lab Dashboard: YouTube Performance Insights is a feature that allows you to dig deeper into surface-level metrics like views and audience size. It also reveals how many of those views came from premium members and private videos, and it lets you see your channel’s historic subscriber count.
How do I enable performance insights in Chrome?
You can access YouTube Performance Insights through the platform’s desktop website and a specific mobile app. To get started, head to your profile picture in the top right-hand corner and select “YouTube Studio.” From there, you can access all of YouTube’s analytics tools from one centralized dashboard.
When you open YouTube Performance Insights, you’ll be greeted with a centralized dashboard that provides an overview of key channel metrics. There are a number of different panels that allow you to keep tabs on things like view counts, engagements, monetized plays, subscribers, and video views.
Each of these panels is broken down into different categories that offer a more detailed breakdown of how your videos are performing. The most important section of the dashboard is probably the one that focuses on viewer retention, which offers a more in-depth look at what’s driving your audience to stick around and watch more of your content.
Other useful reports include a video thumbnails report, which breaks down how often your video’s thumbnails have been clicked on, and a playlists report that shows the average time that people spend watching your videos when they are viewing them in a playlist. YouTube also provides a unique viewers report, which helps you understand how many unique people are watching your videos, as well as a search report that shows the keywords that are driving traffic to your videos.