Paid social ads connect you directly with consumers with fully scalable and trackable technology. They also provide you with information about clicks, conversions and purchases.

Facebook’s targeting options are unparalleled, allowing you to target users by location, age and gender as well as interests. Detailed interest targeting allows you to target people who have shown an interest in the products and services your business offers. This can be a good way to reach new audiences. You can also use lookalike audiences to target people similar to your existing customers.

You can also use retargeting to reach people who have visited your website. This is a great way to get people back to your site and increase the likelihood of them making a purchase.

Targeted Campaigns: Leveraging Facebook Ads UK

One PPC is a facebook advertising agency uk that offers a proactive approach and dedicated account manager, as well as fast response times and communication. They’ve helped clients like The House Outfit, Rattan Direct and Helpful Holidays achieve better ROI on their ad spend.

The key to success with Facebook ads uk | Upbeat is understanding your audience and tailoring the right messages to them. You’ll need to invest time in creating and testing ads before they start delivering results. Aim for a 20 percent payback on your ad spend on day one and a 100 percent payback in six months.

You should also be aware that most people who see your ad won’t make a purchase immediately. They are likely to be relaxing, chatting with friends or watching videos, which means they’re probably not actively looking for the product you’re selling.